Graduation

BBA in Marketing Management

BBA in Marketing Management
Duration: 3 years

BBA in Marketing Management is a branch of management that deals with the concepts of business management. It acquaints the students to marketing theories and principles to prepare them for the industry. This program is divided into six semesters. The first four semesters cover subjects common to all programs in BBA. The last two semesters of this program focus solely on marketing as a specialization. The field of marketing is quite diverse as it applies universally to every industry.

This program encompasses traditional as well as new approaches towards marketing and enables the students to deal with real-life problems in the industry. The specializations on offer in this program are special product marketing, advanced social media marketing, search engine marketing, business marketing operations, integrated online strategies, advanced mobile marketing, business economic programs, advertising management, interactive marketing, advanced email marketing, entrepreneurship and small business development, marketing and research, advanced interactive marketing, international marketing, and accounts and bookkeeping.

Anyone who is fascinated by marketing can opt for this program. Students with self-confidence and a strong awareness of current affairs are fit for this program. This program is meant for the candidates who are blessed with excellent communication skills, teamwork, ability to motivate and problem-solving. The aspirants who are tactful in client dealing and possess patience and business and expertise are meant for this program.

Program Objectives
  • To impart a holistic and in depth understanding of management skills and its various attributes.
  • To induce industry oriented thinking and an accumen for understanding managerial roles and expectations.
  • To imbibe the skill sets required for becoming an entrepreneur/ effective manager/successful employee.

The three year graduate degree program, BBA in Marketing Management is spread across 3 years, and includes 5 subjects in each semester. The detailed program structure is as follows :

First Year (Semester - 1)
Sr. No. Subjects
1 Principles of Management - I
2 Principles of Micro Economics
3 Basic Accounts - I
4 Business Communication
5 Computer Fundamentals

First Year (Semester - 2)
Sr. No. Subjects
1 Organizational Behavior
2 Principles of Macro Economics
3 Basic Accounts - II
4 Management Information System
5 International Business

Second Year (Semester - 3)
Sr. No. Subjects
1 Human Resource Management
2 Marketing Management
3 Legal Aspects of Business
4 Cost and Management Accounting
5 Conflict Management & Negotiation Skills

Second Year (Semester - 4)
Sr. No. Subjects
1 Entrepreneurship Development
2 Leader Skills and Managerial Effectiveness
3 Project Management
4 Small Business Management
5 Digital Marketing & E – Commerce

Third Year (Semester - 5)
Sr. No. Subjects
1 Total Quality Management
2 Consumer Behavior
3 Retail Management
4 Rural Marketing
5 Distribution & Salesmanship

Third Year (Semester - 6)
Sr. No. Subjects
1 Customer Management
2 Advertising & Branding
3 International Marketing
4 Services Marketing
5 Visual Merchandising
Graduation Program

The University welcomes applications from all the aspirants who have completed their Higher Secondary Examination (HSC) in any discipline from any recognised university or an equivalent degree recognised by the University Grants Commission with minimum of 35% marks

  • 10th (SSC) Statement of Marks
  • 12th(HSC) Statement of Marks
  • Photo ID Proof ( PAN card / Passport / Driving License / Election Card )
  • Aadhaar Card
  • 2 Stamp Size photographs(not more than 3 months old)
  • Number of Seats - Open
  • Minimum Age 18 and Maximum no bar

All the students who wish to take admission in the graduate degree program of BBA in Marketing Management will be charged a fee of INR 99,000( entire program). The university offers the following options for payment of fees:

1. Full Fee Payment
Particulars Amount
Admission Processing Fee INR 1,100/-
Full Fee to be paid INR 99,000/-

2. Payment on yearly basis ( 3 instalments )
Particulars Amount
Admission Processing Fee INR 1,100/-
Program duration (years) 3
Program fee per year INR 33,000/-

IMPORTANT INSTRUCTIONS:

  • Pay the fee through the online payment gateway. All major credit cards/debit cards/net banking is accepted for payment of fee.
  • The students can also pay the fee via DD drawn in favour of D. Y. Patil University, Navi Mumbai payable at Mumbai.
  • Please feel free to contact on 8448444827 for any assistance regarding fee payment.

Get in touch